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How To Boost Your Sales by Appealing to Your Boss

Dale Carnegie believed that in order to maintain successful working relationships with our peers we have to understand them.
As professionals, we are constantly selling our ideas. But people consent to help for their own reasons, not ours. If we make it clear how our ideas will benefit them, there is no limit to the cooperation we could receive.
We recently hired a new sales team member, which was met with some resistance from the owners. In order to add to our small sales team, I had to convince my boss why he should expand the payroll. I proposed the idea because of the increasing workload we were experiencing. I knew that we couldn’t sustain this pace forever and something needed to be done.
After all, the increased workload meant less time for my normal duties, which was greatly affecting the organizational growth. I became tired, burnt out, and frustrated. So I thought about the potential impact new blood could have in the office:
1) Work production increases significantly.
2) As a result, we can expand our reach into different or untapped markets.
3) We create new, innovative ideas that align with the current generation.
4) New employees gain valuable, real-world experience that can help them in the future.
There are more reasons, but you get the idea. I approached him with the idea that the new sales manager would enable us to cover more ground in the sales department. The challenge was that I had to sell my boss on the idea, speaking in terms of how it would benefit him and the bottom line. How increasing the payroll could have a benefit to his bottom line.
Well, Sales would reap the rewards for sure. Of course the payroll would increase, but the promises of increased work output and new ideas were enough to encourage him to give it a shot.
Today’s lesson: If you have a fresh idea, don’t be afraid to share it. Your boss wants you to come up with new ideas. But he also wants you to tell him why he should make the invest of time and energy.
Download Dale Carnegie’s Secrets of Success. Then comment below with your exciting pitches!

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3 Tips for Communicating With Success

We’re all aware the valuable tool that is face-to-face communication. We communicate with our peers in various formats. Talking to our spouses, hammering out the details to a new business initiative, and planning dates with friends and family. Among the chief utilities of communicating is for hiring employees. Most large organizations have an HR department to sift through a stack of applicants for open positions.

Whether you do or not, might depend on the structure of your organization.

Jared Coseglia, a writer for
Fast Company recently wrote about the advantages of working with a recruiter to hire for you. Among those advantages were, speed and focus; credibility; high demand, low supply; relief; and market intelligence.

You can read more about his case for a recruiter

As good as this might be for your organization, you might have limited resources so you’ll look for ways which you can communicate with new hires your goals for the position they are applying for without the burden of a recruiter.
Try these three:

Become Genuinely Interested In Other People.
Regardless of the physical or financial assets a company may have, it’s the people who make it successful. They are going to be an organization’s key asset, and getting to know them should be a high priority. The key is to be genuine. Getting to know others should always be mutually beneficial. The value of speed and focus by a recruiter is easily alleviated by simply showing interest in your potential hire. You’ll find out very quickly if he/she is a good fit for your organization.
Make The Other Person Feel Important — And Do It Sincerely.
In our dealings with others, building them up shows we appreciate their contribution. The bond that results can help us withstand the pressures of our own day-to-day struggles. To get an idea of the sense of pride a new employee would exhibit from being a member of your team speaks volumes about their commitment to the company vision. Find out if your new hire cares about the organization by putting a hypothetical out there.
Don’t Criticize, Condemn, Or Complain.
Criticizing another person not only damages that person’s reputation, but puts a dent in our own. Set the standard right away. Don’t open up the opportunity for new hires to speak poorly about your organization or their previous organization. You don’t want them bad mouthing your people when he or she inevitably moves on, do you?
That’s it. Three ways communicating effectively can impact a job interview. Communication is the most important tool for success in the digital age. Take George Bernard Shaw’s iconic message about the topic for perspective: "The single biggest problem with communication is the illusion that it has taken place."
Browse our upcoming "Confident, Assertive, In Charge: Developing the Attitudes of Leadership" sessions so you can learn new ways to communicate effectively with your team. Replace shyness with confidence and get to know people easily.
If you want to see more content like this, download the Free E-book, Dale Carnegie’s Secrets Success or check out the "How to Win Friends in the Digital Age" for more information. Like us on Facebook and Follow us on Twitter as well (we’ll be sure to follow you back!) and share with us your successes or failures if you’re willing. Or just let us know how we can help!

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Why Fuss About Trifles? Dale Carnegie's Life Principles Put To The Test

Benjamin Disraeli, a 19th century British prime minister once said, "Life is too short to be little. So let us not major in the minors."
Life is not long enough, some say. And we only make it worse by worrying about the small things. When we worry about the small things, we tend not to look at the big picture.
As a freshman college, I was so worried about the grades for major papers in my Comparative Literature class that I almost failed the class. Let me explain: I was a shy, but very laid back college student who always cared about his grades. I cared about every single grade, whether it was a test, paper, lab report or quiz – it all mattered to me. And in the class, there were three major papers with small weekly assignments that included readings and quizzes.
When my first paper came back with a C+ on it, I was worried about maintaining my B+ average throughout the semester. So I began studying every night for these major papers based on the class material. And when I noticed that my grade on the second paper was only marginally better (B-), I sat down with the professor to discuss the class and my grades.
She told me I needed to focus on the small assignments and not to worry about the major papers because even though they made up a large part of the course grade, they were not everything. As a result, I read all the material and aced all the quizzes in the class. My last major paper grade was an A+.
I learned that by worrying too much about the small things, like three grades vs. 30 grades, I actually suffered more than I did when I focused on the 30 other grades in the class. Don’t major in the minors, don’t fuss about trifles. When the small things begin to get overwhelming or seem to bother you the most, look at the bigger picture. Look at the overall goal.
This philosophy can apply to you in any circumstance, not just college course. It applies amidst work projects, life situations and in your relationships. Don’t worry about the small mistakes so much, because they are going to continue to happen no matter what you do. Worry about the result. The pot of gold at the end of the rainbow is more valuable than the rainbow you take to get there.

If you want to see more content like this, download the Free E-book, Dale Carnegie’s Secrets Success to learn all about other stress management principles. Like us on Facebook and Follow us on Twitter as well (we’ll be sure to follow you back!) and share with us your successes or failures if you’re willing. Or just let us know how we can help you!

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How to Give Appreciation Without Being Flattering

Today let’s talk about honest, sincere appreciation. "Appreciation builds our image faster than any other practice ... the success of every job demands cooperation and effort from others ... people contribute to our success as much as we contribute to theirs," said Carnegie.
Showing appreciation can be interpreted in two ways – flattery and sincerity.
Flattery occurs when appreciation is either unwarranted or undeserved. Flattery is rarely sincere, and is actually more insulting to the person’s character than you think. Did you really mean what you said, or did you butter him / her up because you wanted something in return? Dale Carnegie always said that unjust criticism is often a disguised compliment. Well, an unjust compliment is often disguised flattery.
Flattery is also irritating. My coworker, Brian, approached me a few weeks ago about a compliment he found to be misguided. A coworker told Brian that the crabcake dish he made the night before was delightful. Brian actually burned the crabcakes and received a few complaints from the members at the club.
When you compliment someone, you’d better mean it and know why you mean it. Otherwise you’ll sound foolish.
Honesty and Sincerity
Genuine honesty and sincerity sounds more natural and fluid. If a coworker finishes a business proposal that you left on your desk – say thank you. Think about the consequences of not finishing the proposal in time for the meeting. Your boss might be angry and may reprimand you. Now think about the benefits, your boss is happy and he trusts your work ethic a bit more than he did before.
Recall a time a friend of yours took a day off from work to help you move into a new apartment or drive you to the airport. Thank them for their generosity – show your appreciation. It is in our human nature to think and act selfishly. We think about ourselves first and everyone else second.
The people you interact with everyday are the ones you should be developing and fostering healthy relationships with because these are the people that you’ll lean on for.. Ignoring the need to comfort and assure the people around you can be toxic – we rely on each other to make us feel happy and needed. That’s why appreciating a person’s kindness can go a long way.
This week, I challenge you to appreciate at least three acts of kindness. There is a catch, though. You must mean it; I mean really mean it because otherwise it’ll come across as flattery. Comment below with your three examples.
If you want to see more content like this, download the Free E-book, Dale Carnegie’s Secrets Success for more information today! Like us on
Facebook and Follow us on Twitter as well (we’ll be sure to follow you back!) and share with us your successes or failures if you’re willing. Or just let us know how we can help you! 

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